Thursday, May 19, 2011

2012 Medicare Marketing Guidelines

CMS has now finalized the Medicare Marketing Guidelines for 2012. There have been quite a few significant changes this year.

Among the most important of these changes is section 40.15, Providing Materials in Different Media Types. This guideline effectively states that standard HIPAA compliance is required for all distributed materials, whether or not those materials include paper hard-copy. This is likely as close as we are going to get to official social media marketing guidelines for some time.

We also have a major change in section 90.8 - Template Materials-Standard and Static. The regulation now states that any templates must be populated with variable data and submitted to HPMS for approval before use.

There are numerous other edits across the board, but these are two of the most important. If you have the time, we recommend reading through the document yourself.


Pam Argeris is a thought leader in the Healthcare Industry and possesses extensive, hands-on experience with CMS compliance, and multiple regulatory bodies such as NCQA, JACHO, and DOI. In her role at Merrill Corp., Pam focuses on developing solutions for compliance and quality assurance, delivered in a cost effective manner to improve beneficiary and prospect communications. You can contact Pam at

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