Friday, July 2, 2010

Will Healthcare Reform Lead to Improved Marketing Communications?

As expected, the Healthcare Reform package has triggered the tightening of CMS regulations and disclaimer notations in the 2011 Annual Notice of Change (ANOC) and Evidence of Coverage (EOC) documents for Medicare Part C and Part D plan sponsors. Plans must adhere to these changes and not modify these standardized documents except as noted in the instructions and allowed by CMS.

These changes to the ANOC/EOC are just the tip of the iceberg, as mandated communications are predicted to become more prevalent and standardized with the passing of Healthcare Reform. Plans will need to evaluate how they’re positioned to manage these required communications. Does your data to produce the communications come from disparate sources? Do you have adequate staffing to handle the increased workload? Does your organization have access to the approved templates? What happens if your membership dramatically increases?

With regulatory bodies vowing to closely monitor the accuracy of these communications, Merrill Corporation sees this as an opportunity for organizations to reconsider their marketing communications strategies. Identifying a partner who can help streamline the execution of these mandated communications, ensuring accuracy, timeliness and adherence is a necessity for success. Merrill is equipped with the latest ANOC/EOC templates, and our unique knowledge of the evolving regulations will provide your organization with 100% compliant communications.

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